SOOMLA has been and is still about shedding light on the dark areas of In-App Advertising. We have been doing that on our blog, we have been doing that with our Publisher Insights platform, we have been doing that with our Benchmark Reports and now we can do that with Ad Intel as well. We believe that even though a single party may not like a specific data point in some situations, overall this mission helps all parties involved in the ecosystem as it makes the pie bigger. Increasing overall transparency allows more advertisers to spend their dollars with confidence and more publishers to build sustainable businesses that rely on ads as their main source of income.